Stop Second-Guessing Your Prices
Spreadsheets break. Mental math misses line items. Inconsistent pricing loses deals and leaves money on the table.
Kestrel's estimating engine captures your pricing logic once, then applies it perfectly every time. You get speed, accuracy, and the transparency that wins deals.
Why Contractors Love It
Smart estimating that actually makes your life easier.
Consistent Pricing
Every estimate follows your rules. No more guessing or forgetting line items.
Time Savings
What used to take hours now takes minutes. More time selling, less time calculating.
Adjuster-Ready
Show your math with detailed breakdowns that insurance adjusters respect.
Higher Close Rates
Transparent pricing builds trust. Homeowners see exactly what they're paying for.
Powerful Estimating Tools
Everything you need to create professional, accurate estimates.
Rule Engine
Define pricing rules once: "If pitch > 8/12, add steep charge." Rules apply automatically.
Template Library
Start with proven templates for shingle, metal, flat, and specialty roofs.
"Show Your Math"
Generate detailed calculation traces showing how every line item was derived.
Regional Pricing
Set different labor rates and material costs by territory or crew.
Good/Better/Best
Automatically generate tiered options so homeowners can choose their level.
Instant Updates
Change a measurement? Pricing updates in real-time across all options.
Connects Everything
Estimating doesn't live in a silo. Measurements flow in, estimates flow to your CRM, and customers see options in their portal.
- Auto-populates from drone measurements
- Attaches to CRM deal records
- Displays in customer portal
- Generates presentation-ready PDFs
Estimate Preview
Rule-based pricing