All-in-One Platform

Everything You Need to Run Your Roofing Business

From measurement to payment, Kestrel handles every step of the roofing business workflow. Built by roofers, for roofers.

Measurement & Takeoffs

ZERO COST

Get accurate measurements without climbing on the roof. UNLIMITED measurements included — no per-report fees.

Replaces EagleView ($25/report), Hover ($30/report), RoofSnap ($20/report)

Drone Imagery Processing

Process drone photos into precise 3D models using photogrammetry. Unlimited reports, no extra fees.

3D Point Clouds

Import and view Potree point cloud data for detailed property analysis.

GeoJSON Integration

Work with property boundaries and roof outlines from aerial imagery.

Automatic Calculations

Squares, linear feet, pitch, and waste automatically calculated.

CRM & Pipeline

Track every deal from first contact to final payment. Never let a lead slip through the cracks.

Replaces Salesforce, JobNimbus, AccuLynx

Deal Management

Complete view of every opportunity with customer, property, and project details.

Kanban Boards

Visualize your pipeline with drag-and-drop boards customized for your workflow.

Stage Gates

Enforce process compliance with required fields, photos, and approvals at each stage.

Activity Timeline

Complete history of every interaction, automatically logged and searchable.

Estimating

Create professional estimates in minutes, not hours. Rules-based pricing with full transparency.

Replaces Spreadsheets, manual calculations

Template Library

Start from proven templates for different roof types and project scopes.

Rule Engine

Automatically add line items based on measurements and conditions.

"Show Your Math"

Generate detailed calculation traces that build trust with customers and adjusters.

Regional Pricing

Adjust prices by territory to account for labor and material differences.

Customer Portal

Give your customers a professional experience that sets you apart from the competition.

Replaces CompanyCam, custom portals

Project Progress

Customers see real-time status of their project through the C6 Method stages.

Photo Documentation

Share before, during, and after photos organized by category.

Digital Signatures

Get contracts and change orders signed electronically, instantly.

Online Payments

Accept deposits and progress payments directly through the portal.

Mission Mode

Mobile-first tools for door-to-door canvassers. Territory mapping, lead capture, and real-time sync.

Replaces Paper lists, separate canvassing apps

Territory Mapping

Visual maps showing assigned areas, completed doors, and hot zones.

Quick Lead Capture

Capture homeowner info in seconds with pre-filled addresses and photo capture.

Route Optimization

Smart routing suggests the most efficient path through your territory.

Manager Dashboard

Real-time visibility into team location, activity, and performance.

Aurelius AI

AI POWERED

Meet Aurelius — the AI that understands roofing and helps your team work smarter.

Natural Language Queries

Ask questions about your data in plain English and get instant answers.

Deal Intelligence

Get AI-powered suggestions on next steps and potential issues.

Task Automation

Let AI handle routine tasks like follow-up reminders and status updates.

Adaptive Learning

Aurelius gets smarter over time by learning from your successful deals.

Marketing & Campaigns

Generate and capture leads with professional landing pages and tracking.

Replaces Lead gen tools, landing page builders

Landing Page Builder

Create beautiful campaign pages with drag-and-drop blocks.

Lead Capture Forms

Capture leads with customizable forms that route to your pipeline.

QR Codes

Generate QR codes for door hangers, yard signs, and print materials.

Campaign Analytics

Track views, submissions, and conversion rates by campaign.

AI Agent Crew

Five AI Agents That Understand Roofing

Not generic chatbots — specialized agents with distinct personalities, deep roofing knowledge, and the ability to learn your business from day one.

🦅

Aurelius

Chief of Operations

Sees everything, coordinates everything. Your AI COO reviews pipeline, identifies bottlenecks, and generates daily operational briefings.

🔥

Cole

Sales Agent

Manages your pipeline, follows up on leads, never drops a deal. Cole scores leads, coaches reps, and keeps every opportunity moving.

🎯

Piper

Marketing Agent

Optimizes campaigns, tracks lead quality, allocates spend. Piper reads your marketing data like a hawk reads thermals.

🌿

Sage

Customer Success

Monitors client health, predicts churn, manages retention. Sage senses dissatisfaction before it becomes a problem.

🌟

Ember

Field Ops

Motivates canvassers, gamifies performance, handles scheduling. Ember turns daily grind into friendly competition.

Want to meet the whole crew?

See how each agent works, with example conversations and day-to-day operations.

And Much More

Every feature designed to save you time and help you close more deals.

Customizable Dashboards

See the metrics that matter most to your role.

Document Management

Store and organize contracts, photos, and files.

Photo Requirements

Ensure crews capture required photos at each stage.

Role-Based Access

Control who sees what with granular permissions.

Workflow Automations

Trigger actions automatically based on deal changes.

Reporting & Analytics

Track performance across teams and time periods.

ROI Calculator

See What Kestrel Can Do for Your Revenue

Enter your numbers. See the impact of AI-powered pipeline management.

Your Business Today

$200K
$50K$2M
5
150
25%
5%60%
$12K
$3K$100K
Projected Impact

Additional Monthly Revenue

+$94K

Annual Value

+$1.1M

ROI on Subscription

236x

Close Rate Improvement

25% → 30%

Recovered Leads/mo

+15

Based on Industry Data

  • AI pipeline management typically improves close rates by 15–25%
  • Automated follow-up recovers 30% of dropped leads
  • Results calculated using conservative estimates (20% lift)
What's New in Kestrel

Recent Platform Updates

Weekly release notes highlighting improvements across the Kestrel platform.

March 3–7, 2026

Agent Intelligence & Communication Updates

AIPlatformPipeline
  • Agents now @tag responsible team members directly when flagging items that need attention
  • Slack tagging rule enforced across all agent harnesses (Cole, Aurelius, Ember)
  • Pipeline briefings include direct mentions for stale deals and action items
  • Block Kit structured formatting applied consistently across all agent posts
  • Skill registry updated to v1.1 — 29 total skills across crew

Ready to See Kestrel in Action?

Book a demo to see how Kestrel can transform your business. See unlimited measurements, AI assistant, and more.